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VALUE PERCEPTION OF USING ONLINE REVIEWS IN FORMING POSITIVE BRAND ATTITUDE AND GENERATING PURCHASE INTENTION; A STUDY ON UNIVERSITY STUDENTS IN BANGLADESH

Zakaria Arifin, Shah Mahmud Sumon, Mohammad Sabbir Hossain, Ali Haydar

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Journal of the Patuakhali Science And Technology University ISSN:2789-3626 (Online), 1996-4501 (Print).
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