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FACTORS INFLUENCING ATTITUDE TOWARD INNOVATIVE BANKING SERVICES
Abstract
The aim of the study was to analyze factors which influence on the attitude toward
innovative banking services. A structured questionnaire has been developed and distributed
among 100 respondents who are using innovative banking services for their financial
transactions. The respondents were selected by simple random sampling from Barishal
division (Barishal sadar, Barishal University, Patuakhali sadar, Patuakhali Science and
Technology University).The reliability and validity of the questionnaires were analyzed
through cronbach’s alpha value, factor loading and composite reliability. Results of the study
were subsequently analyzed by using Pearsons correlations and multiple regression analysis.
The results show that perceived ease of use, perceived usefulness, perceived web security,
and intention to use had positive impact on behavioral intention toward innovative banking
services. Results also showed that behavioral intention had significant positive impact on
predilection of the customers’ toward innovative banking services
innovative banking services. A structured questionnaire has been developed and distributed
among 100 respondents who are using innovative banking services for their financial
transactions. The respondents were selected by simple random sampling from Barishal
division (Barishal sadar, Barishal University, Patuakhali sadar, Patuakhali Science and
Technology University).The reliability and validity of the questionnaires were analyzed
through cronbach’s alpha value, factor loading and composite reliability. Results of the study
were subsequently analyzed by using Pearsons correlations and multiple regression analysis.
The results show that perceived ease of use, perceived usefulness, perceived web security,
and intention to use had positive impact on behavioral intention toward innovative banking
services. Results also showed that behavioral intention had significant positive impact on
predilection of the customers’ toward innovative banking services
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